The East Harlem School, a free middle school in NYC, focuses on giving the neediest children a chance to experience an exceptional education. I created a campaign brochure that shows that although these are children and they live in the inner-city, they are far from invisible. Instead, .these young students are bold, confident and very visible. The quote, “I am invisible, understand, simply because people refuse to see me” by Ralph Ellison is blind-embossed on the cover and serves as the starting point to what may be perceived, but is far from the reality regarding this school.