Good design does not take brands, make them pretty and take them out on the town. Good design requires design thinking which helps you strategize on what your brand needs to say, taking them all the way up to the boardroom and to your audience to be heard.

Your audience has needs, wants and desires. What are they? And how does it correlate with your brand?

Before the start of a project, these are some of the first questions I ask. Your brand requires strategic design thinking — this is part of a process that involves all stakeholders and consists of interviews, research, design iteration, wireframing, prototyping and testing.

I have many years of marketing and agency design experience in New York City and San Francisco and have collaborated with clients in various fields such as finance, health care, education and technology.

I am a native New Yorker, born on the tiny island of Manhattan. When I was fifteen, I attended the High School of Performing Arts and Music and Art because I had an unquenchable desire to pursue the arts. I went on to study at Parsons School of Design in Communication Design and earned my B.F.A. I also studied at the Academy of Art University in San Francisco in the Web Design and New Media department.

I now live in beautiful San Francisco.